Kenzo World, the unexpected fragrance from the house of Kenzo
Since 2011, the Kenzo brand has been managed by a particularly daring designer duo. Humberto Leon and Carol Lim are originally from Los Angeles and have truly transformed the image of the Kenzo brand. They knew how to bring a wind of renewal to this brand known for its natural and often ethnic aspect. Also, it is this osmosis between Kenzo’s past and the avant-garde brand of these two young people that we find at the heart of the house’s brand new fragrance, Kenzo World. This will make its appearance by August 2016 and already promises to shake up the world of perfumery.
A perfect alliance between the past and the present of Kenzo
When Humberto Leon and Carol Lim took over the reins of the Kenzo house, there was no question of wiping out the brand’s prestigious past. Indeed, Kenzo Takada has made this brand a colorful world particularly appealing to fans of ethnic and folkloric couture. In order to better understand this daring atmosphere, Humberto Leon and Carol Lim delved into the archives of the Kenzo house. They reworked the Kenzo collections to make them more graphic while retaining their traditional soul. Moreover, this seems to have particularly pleased the public if we are to believe the many stockouts suffered by the sign in recent years. Also, this is precisely what we find in the new Kenzo World fragrance. It retains the typical identity of the Kenzo house but dust it off as if to better look to the future. It is then a question of the image of an active, militant, passionate woman with energy to spare. The only ambition of Kenzo World is not to go unnoticed and to leave no one indifferent. As much to say to you that this olfactory exit promises to be particularly noticed!
The new Kenzo World
Scents side, Kenzo Worldis a composition that we owe to the famous perfumer Francis Kurkdjian. He says he was particularly inspired by the very first fragrance from the Kenzo brand, released in 1988 and named Ca Sent Beau. In this case, we find its floral concentrate. Kenzo World combines peony and jasmine while disturbing them with ambroxan and adding an addictive and recognizable touch of ambergris. However, if the scent of Kenzo World does not denote the usual style of Kenzo, its design, on the other hand, does not take up absolutely any element of the iconic Flower. The poppy has now given way to the symbol of the eye. Thus, the idea was to make Kenzo World a juice open to the world, curious about everything and feeding on these discoveries as if to better move forward towards the future. The whole was then imaged in an advertising campaign signed by the American director Spike Jonze. This has absolutely nothing of the often too smooth and wise advertisements typical of the world of perfumery. Kenzo opts this time for extravagance. Thus, the brand has chosen to stage a young woman dressed in an evening dress and rushing out of a chic dinner to launch into a crazy trance! The rendering already promises to be explosive and to leave no one unmoved. the brand has chosen to stage a young woman dressed in an evening dress and rushing out of a chic dinner to launch into a crazy trance! The rendering already promises to be explosive and to leave no one unmoved. the brand has chosen to stage a young woman dressed in an evening dress and rushing out of a chic dinner to launch into a crazy trance! The rendering already promises to be explosive and to leave no one unmoved.