When is a beach scent more than just a beach scent? When it’s part of Amouage’s stunningly inventive suite of new releases. Beach Hut Man, the newest from the Midnight Flower collection, is no mere salty aquatic- instead, as told by Creative Director Christopher Chong, it’s “the story of an iridescent aromatic idyll that unfolds in the fragrant wild garden of a beach hut.” What does that mean in plain language? It means that Beach Hut Man is equal parts oceanic and intensely green, for an utterly unique and exciting new masculine that invigorates and relaxes in equal measure.
With a bracing opening of mouthwatering mint, smooth orange blossom and bitter galbanum, Beach Hut explodes with complexity from the very first spritz. Salty, spicy vetiver evokes the ocean and the garden in equal measure, while wild green moss and ivy and earthy patchouli add to the naturalistic, yet relaxed, vibe. As it dries, a rich and masculine base of dry woods lingers for hours. Born in an oceanside paradise but sophisticated and sexy enough for a palace, Beach Hut Man is a creative and compelling new masculine that we think is destined end up alongside Amouage’s very best.