The elegant young lady from Guerlain sparkles and inspires
Delphine Jelk and her precious Little Black Dress revolutionized the emblematic house by offering a gourmet and floral composition in tune with the times. In order to create a lighter version for it, Thierry Wasser, the official Guerlain nose, will create a more sparkling and more low-cut dress, La Petite Robe Noire Eau de Toilette.
When the cartoon advertising of La Petite Robe Noire makes you dream …
Obviously, when Guerlain decides to change its concept of communication, it does not go in four ways. For La Petite Robe Noire and its 2012 campaign, all modernization efforts have been made: street marketing, massive use of social networks, and of course a totally original and artistic advertising spot. A winning formula to such an extent that the advertising designed by Kuntzel & amp; Deygas won the prize for the favorite advertising of the French in 2013 according to IPSOS!
Faced with such a success, it, therefore, seemed obvious that the pretty version of La Petite Robe Noire Eau de Toilette was adorned in 2013 with the same type of advertising. The pretty figure dressed in a strapless cocktail dress to represent the Eau de Toilette, wanders with her colleague La Petite Robe Noire Eau de Parfum on an ultrarose and ultraglamour catwalk, just like the two fragrances for young “naughty” women. , romantic and rock’n’roll ”.
A change in size will nevertheless be noted with regard to the creation of the scented composition of this new Petite Robe Noire Eau de Toilette: it will come exclusively to Thierry Wasser, the talented Guerlain nose.
La Petite Robe Noire Eau de Toilette twirls and bewitches even more!
Of course, the fabulous La Petite Robe Noire Eau de Toilette bottle, a worthy heir to L’Heure Bleue and Mitsouko, retains its square shapes, its volutes, and its inverted heart. However this time Serge Mansau will design a little black strapless dress that is clear and more sparkling adorned with a delicate pink belt which is found under the cap of the bottle and of course in the color of the precious juice seen in transparency.
The scented composition of La Petite Robe Noire Eau de Toilette, on the other hand, is more daring and twirling than its eldest. The top notes offer a sparkling and seductive surge of bergamot to better open wide its floral and powerfully fruity heart. The precious notes of jasmine and rose light up with an exotic and spicy orange blossom that is enamored with green notes. As for the notes of cassis and cherry, the essential black touches of this pretty spring dress, they spread with delight their sweet and delicate delicacies. Finally, the intense wake of this Little Black Dress Eau de Toilette will be created around a black licorice accord arrived in strength and sensuality thanks to sandalwood,
“In this more twirling and ‘low-cut’ orchestration, he adorns it [La Petite Robe Noire Eau de Toilette] with fresh floral lace, embroidered with sparkling and fruity notes. “. It floats in the air of Guerlain like a scent of playfulness and spring renewal, delicious after all!
Who does not know La Little black dress? This pretty scented silhouette has been successfully walking through our perfumeries and on our screens since 2012 to bewitch us better with each new bottle. Since 2013, Thierry Wasser and Guerlain have offered their Little Black Dress as an eau de toilette to dress it with beautiful, luminous and delicate flowers. The very first variation of a long series of beautiful proposals, La Petite Robe Noire Eau de Toilette is twirling and sophisticated.
La Petite Robe Noire Eau de toilette extends Thierry Wasser’s scent saga
When he arrived at the venerable Guerlain perfume house as official perfumer, Thierry Wasser met, in particular, La Petite Robe Noire, which Delphine Jelk had created in a limited edition. in 2009. He immediately fell in love with it and decided to modernize it a little more to offer it to a wide audience in 2012.
What we do not know, however, is that Thierry Wasser adored this composition but found the idea of his name “completely null”! However, he accepted the idea, amused by the idea of ”doing a heist on a fashion icon for a brand that has been doing nothing but beauty for 186 years.” ».
From its first public release, La Petite Robe Noire Eau de Parfum was noticed by its powerful gourmet scents and daring spirit. Success quickly came and Guerlain offered in 2013 La Petite Robe Noire Eau de Toilette to perfume women in love with the fragrance for beautiful summer evenings.
La Petite Robe Noire Eau de toilette was therefore designed by Thierry Wasser to be “playful and carefree” through scents that are much more flowery and airy than the original juice.
Guerlain offers a fresh bouquet of flowers for the Petite Robe Noire Eau de Toilette
< p> “Beyond everything, it is my radiant and couture trail that loves you. It takes you in a starry whirlwind, all in chic and lightness. ““Guerlain for La Petite Robe Noire Eau de Toilette.
La Petite Robe Noire Eau de Toilette has a cocktail dress that is much more low-cut than La Petite Robe Noire Eau de Parfum. So if the top notes remain more or less the same, ie built around citrus notes, bergamot replaces the original lemon in the Eau de Toilette to be even more sparkling as soon as it enters the bottle.
It is especially through the heart notes that the difference between La Petite Robe Noire Eau de Parfum and La Petite Robe Noire Eau de Toilette is most noticeable. Indeed, for the Eau de Parfum, it was especially the fruits that stood out against the rose, while in the Eau de Toilette, it was the exotic and luminous flowers that were the stars of the perfume. Orange blossom and jasmine thus accompany the rose in its dance to better surround itself with a pretty green note and a few touches of fruit.
Finally, La Petite Robe Noire Eau de toilette preserves the sensual depths and woody notes of the original juice, of course reminding us of the iconic Guerlinade, but a largely modernized Guerlinade.